Harvest Natural Foods Inc. is a food company of natural nourishing grain foods, nutritional supplements and related products, targeting those who seek organic nutritious foods. We have helped to develop this brand from sketch to a perceived image of their products. Packaging was the biggest role, it is the first interaction with a costumer and it affects buying decisions. The packaging has to stand out and elegantly speaks of its quality and value on the shelf with many other competitors and we design to attract consumers to feel an emotional attachment to the brand.