01
CONCORE
IDENTITY DESIGN
2016-03-20
CONCORE is a 100% customizable modern luxury kitchen cabinetry made of good craftsmanship and fine materials imported from Europe and China. Knowing our client’s opinions and questions we have thoroughly selected the most representative symbolism, style, typography, color and relationship in the corporate identity to define their tone of voice and their target audience.
02
CHARIDISE
2016-03-20
Charidise Gourmet Taiwan locates in downtown Toronto, the busiest and the most fun area made up by the city’s largest skyscrapers. Charidise is passionate in serving gourmet Taiwan food with big and authentic flavours. Charidise provides a great atmosphere for gathering, and they are especially proud of the incredible view of the CN Tower from their rooftop patio.
Charidise defines itself as upscale modern with quirk and whimsy, and we understand their uniqueness. We strive to build a reputation for Charidise, and present their personalities in branding, packaging, advertising and marketing. In the process of research we have discovered an interesting style of tableware in the traditional Taiwanese culture and applied it to Charidise’s tablewares to convey their uniqueness to the client from the moment they enter Charidise.
03
APRES FIVE
2016-08-16
APRES FIVE beauty accessories is a world-class premium cosmetic accessory company that we helped to establish from sketch. Develop its brand identity, including its company name, photography, marketing and promotions. Our brand identity presents the beauty energy and spirit of all ethnic individuals with their own personalities, and expresses the message of confidence through the use of typography, color, and design principles.
04
HARVEST
DATE &TIME 2016-08-16
Harvest Natural Foods Inc. is a food company of natural nourishing grain foods, nutritional supplements and related products, targeting those who seek organic nutritious foods. We have helped to develop this brand from sketch to a perceived image of their products. Packaging was the biggest role, it is the first interaction with a costumer and it affects buying decisions. The packaging has to stand out and elegantly speaks of its quality and value on the shelf with many other competitors and we design to attract consumers to feel an emotional attachment to the brand.
05
AFFINITY
2016-08-16
Affinity Financial Services Inc. represents trustworthy, confidential and experienced. We develop brand identity that relates to business, personality, goals, vision and value. Knowing where our client stand in the business, the typography and the color has been selected to speak their tone of voice. The Affinity logo portrays an old Chinese copper coin that explores the association to the finance industry and to make this logo stand out from the competition. We have also helped our client to design business card, banner, posters and videos.
06
ROYAL CLASSIC KITCHENS
2016-08-16
Affinity Financial Services Inc. represents trustworthy, confidential and experienced. We develop brand identity that relates to business, personality, goals, vision and value. Knowing where our client stand in the business, the typography and the color has been selected to speak their tone of voice. The Affinity logo portrays an old Chinese copper coin that explores the association to the finance industry and to make this logo stand out from the competition. We have also helped our client to design business card, banner, posters and videos.
07
YORKVILLE INTERNATIONAL ACADEMY
2016-08-16
Affinity Financial Services Inc. represents trustworthy, confidential and experienced. We develop brand identity that relates to business, personality, goals, vision and value. Knowing where our client stand in the business, the typography and the color has been selected to speak their tone of voice. The Affinity logo portrays an old Chinese copper coin that explores the association to the finance industry and to make this logo stand out from the competition. We have also helped our client to design business card, banner, posters and videos.